Best Practices For YouTube Descriptions

Your YouTube descriptions can attract or repel your audience at first glance. Discover best practices for writing YouTube descriptions to boost views...

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22 August 2024 7:03 PM
Average Reading Time: 6 Minutes
Best Practices For YouTube Descriptions

Every minute, 500 hours of videos are uploaded on YouTube.

Are you wondering why your videos are not validating the reach? With 2.6 million active users on YouTube, it is obvious that videos are getting pushed back due to a lack of optimization and the right SEO strategy for the content. 

What plays a significant role in increasing the reach on YouTube?

The right description gives the viewer an idea of the subject of the videos and whether it's likable or not. Also, integrating the correct set of keywords will pull your videos on top, which will increase views and subscribers. 

Definitely, creators can buy YouTube subscribers to boost their reach, but you can also follow the best practices below when creating your YouTube descriptions. 

Why Are YouTube Descriptions Important?

Descriptions draw the audience's attention, explain the video's topic, and provide instructions on what to do next.
An adequate YouTube description needs to have these catches:

  • A hook that instantly piques the interest of possible viewers.
  • Offer any background information or context that helps the audience.
  • Emphasize the value point clearly of viewers' gains.
  • Extra details that complement the video material, including affiliate links,  social media links, or links to a campaign.
  • Motivate people to interact with your video.
  • Encourage your users to follow your instructions.

 

15 Best Practices To Write YouTube Descriptions 

If the description is powerful, brief, and targeted, users will see your YouTube videos and be encouraged to take action.
Let's look at a few pointers to help you improve your YouTube descriptions.

1. Start With A Hook Statement
If you want to catch the attention of your audience on YouTube, start your sentence with a hook statement, keywords, or powerful vocabulary that will encourage viewers to read further and watch the video. 

2. Use Crisp Yet Engaging Sentences
Present more details in limited words that will grab your YouTube audience's attention immediately. Once you have their attention, you can briefly give pointers on takeaways from the videos. 

3. Incorporate Relevant keywords 
Use the primary keywords in your description flawlessly so your audience can easily find your video content. Integrating the right keywords will also rank your YouTube videos on top when the untapped audience is searching for similar content. 

4. Provide A Detailed Video Description
Make sure your description includes all the necessary information that the audience finds valuable. Include pointers to what your YouTube video will discuss; this will boost credibility in the eyes of viewers. 

5. Use An Informal And Friendly Tone
Your description should be easy to understand for every kind of audience. Otherwise, using jargon will confuse them and gradually cause them to lose interest in your content. Also, keep your tone as if you are conversing with your viewers.

6. Add Links In The Description
If you associate with other social media accounts, websites, affiliated marketing, or campaigns, you can include their link in the description box to promote them. You can also add links to your other series videos in your YouTube description.

7. Divide Descriptions Into Sections
You can also divide descriptions into parts. This will highlight each pointer neatly to viewers, making it easy to read. 
Divide segments like Introduction, basic video outline, key takeaways and end of series. This will give generic info and will influence the audience to watch your YouTube video. 

8. Include A CTA
Remember to add a call to action in the description. This will help your YouTube target market perform other tasks, such as buying or joining the session. It can also upscale your affiliate marketing as a YouTuber. 

9. Utilize Hashtags
Hashtags also work as relevant keywords. You can search what your competitors are using. Gradually include popular and relevant hashtags in your description so anyone searching videos through these hashtags can find your content easily.

10. Maintain A Consistent Format
Create a fixed format for your description. This will ease your writing task and help your audience find specific information. A consistent format will win the trust of viewers, who will return to your videos every time. 

11. Keep Mobile Users In Mind
Most YouTube viewers watch your channel on their mobile phones. So, make sure your description is written in a format that mobile users can read smoothly. 

12. Optimize For SEO
Ensure every YouTube video of yours has a distinct description and keywords that differentiate it from similar videos. This will make it easy for users to find your video through searches.

13. Update Descriptions When Necessary
If you think your description is missing something important, you can update it by adding that information. This may help unblock your reach and visibility. 

14. Comply With YouTube Policies
Make sure that your description aligns with YouTube policies so that there will be no further complications with the content. Avoid using vulgar or foul language, which might affect your entire channel and cause it to lose its audience.

15. Leverage YouTube's Description Features
This YouTube description box is a goldmine. It provides information about the word limit, the overall score of the content, the use of keywords, and more. You can use this to improve your description and increase your subscribers. 

Conclusion: Craft The Best YouTube Descriptions Now! 

Use these best practices now to boost your YouTube channel's reach and subscribers. They are a treasure box that can give your channel an ever-growing audience and work like a good review for your blockbuster videos. 

Start with a hook statement, use crisp yet engaging sentences, incorporate Relevant keywords, provide a  detailed Video description, use an informal and friendly tone, add links in the description and utilize hashtags.

If you need further assistance growing your YouTube channel, contact the expert team at Thunderclap.it