Know how influential TikTok really is to both the fashion and music industry and what they’re doing to get the most out of their content.
TikTok took the world by storm when the app blew onto the scenes a few years ago with over 1.5 billion active users. As a new generation of mobile phone users take their first steps into social media, the app has gone on to be one of the most popular in the world. Due to its popularity, it’s understandable both brands and influencers have tried to take full advantage of its popularity, trying to adapt its content to appeal towards a newer audience and have a fresh approach to social media.
As such with its quick fire short and snappy videos, you can quickly get your point across if you’re a brand trying to advertise. Whether you’re showing how to wear stacked denim jeans or a new music video, it's a great way to ensure your content out there and onto peoples screens.
In this article we’ll be taking a look into how influential TikTok really is to both the fashion and music industry and what they’re doing to get the most out of their content.
Since TikTok released, its only grown in popularity with more and more users joining every single day. Because of this, it’s a great place for brands to advertise their products as it will likely be seen by millions all over the world, reaching a massive audience.
With more people than ever having access to the internet, it’s understandable that apps such as TikTok can have an impact on the industries such as music and fashion. Big brands and artists use this popularity to their advantage, as the more they get their products and music out there, the more successful they will be.
The music industry
For artists, TikTok is a great place to both promote and grow your songs and name. Numerous TikTok trends have come out over the years based on one song, where millions of people will record themselves either doing a challenge or a specific dance to a certain song. With this many people using the same song over and over, this is only going to do great things for that specific artist and help grow their name,
They’re able to look at what the new trends are current and up and coming and try to use this to their advantage by trying to get videos to go viral using their songs, meaning more people will listen to it, with more listens means more success.
It's a hard trick to master, but some of the top artists in the world are truly making massive strides and growing their fanbase by reaching new fans around the world through trending videos and new video ideas.
The fashion industry is a never ending and changing machine that’s constantly adapting to try and stay ahead of the curve. With each year, new fashion trends come out, but it's how you get this out to the public and get them viewing it.
TikTok is a great way to reach these people, either through advertisement or via influencers, brands are able to use these videos to show off their new items and clothing lines. A lot of the time you’ll see your favourite influencers rocking the newest and best outfits around, as they’ve been either asked or paid to show off the new stock ahead of a new line coming out. Their fans then see them in the new clothes and want to both be like and look like them, so they go out and purchase these clothes. Using TikTok and influencers to grow your brand is a fantastic idea and one that’s proven time and time again to be successful.
It’s clear TikTok has had a major effect on both the fashion and music industry, and from what we’ve seen, it’s not done yet. What’s next for TikTok and its effect on the fashion and music industry?
