Learn here about the Top Mistakes to Avoid When Packaging Your Small Business Products.
On the surface level, handling product packaging for your small business seems easier than managing its other aspects. But when you look a little deeper, it becomes clear that taking care of your packaging is just as challenging as the many other departments of your venture.
With several obstacles waiting for you at every step, it’s essential that you learn how to avoid these mistakes. This not only helps you stay away from financial loss but also preserves your relationship with your customers and improves your brand presence.
Interested in learning more? Here are top mistakes to avoid when packaging your small business products.
When setting fulfillment goals in e-commerce, you need to keep in mind that product packaging is no different than other materials that you get for your business. This means that packaging options can have different costs across vendors. As a result, you should always shop around instead of choosing the first vendor you come across.
Before shipping, you need to fill extra space in your shipping box with materials like loose fill. By using options like packing peanuts or crinkle paper, you can keep your product from moving around in its box and reduce risks of breakage or spillage during shipment. This helps maintain the quality of your product.
Packaging testing is a well-established process that helps you assess the quality of your packaging and determine how well it can hold under several difficult conditions. This includes practices like pharmaceutical packaging testing, drop testing, and aging testing. By testing your product packaging across a variety of environments, you can effectively address and resolve pain points.
While looking for product packaging, you may stumble upon as many options for quality as you do for cost. Given how both of these aspects correlate, this is not surprising, to say the least. But even when you are following strict spending standards as advised by your business budgeting tool, make sure that you never compromise on quality.
Sending out generic brown or white shipping boxes is fine to a certain extent. But if you do not brand them at all, it shows a lack of effort on your part and leaves your customers feeling underwhelmed about your presentation. That’s why, you should leave room for customization costs while planning your packaging.
As you learn how you can get to improving business standards with packaging options, it’s important that you don’t forget the little details that matter. This includes your shipping labels. If you don’t double-check the information printed on them, you can run a higher risk of sending the wrong package to a customer.
It can be tempting to use smaller box sizes for larger products, but this method of cost-saving can backfire pretty quickly. Besides making your packaging look unkempt, it also runs the risk of spilling and damaging your product. This makes it critical to set packaging standards and inform the people in charge through your team communication software.
If you do nothing to address the special considerations of your shipping boxes, it can lead to disruptions and damages along the distribution process. In turn, it remains crucial that you take your products’ specific requirements like temperature control and cushioning into account. This helps you follow tips to improve your packaging according to your products.
As you package your products, pay special attention to the unboxing experience. This is essential to your branding, marketing, and customer loyalty all at once. When you use elements like ribbon wraps and thank you cards, you create a better unboxing experience for customers. You can then collect their reviews through a customer feedback tool to make further improvements.
Through these tips, you can steer clear of common mistakes that would otherwise pull your business down from climbing the ladder of success. This ensures that you can keep marching on the road to progress without falling for avoidable loopholes.
